With this brash slogan, the Aying brewery, run by the Inselkammer family for over 130 years, advertised its beers many years ago. And indeed, in the small village southeast of Munich, one finds such a living Bavarian beer culture, embedded in a picture-book landscape, that this slogan seems quite appropriate. In addition to the church and the maypole, the village is characterized by the Aying Brewery Inn, the Sixthof Home House and the well-known Ayinger Bräustüberl. Today, the brewery is run by the sixth generation of the Inselkammer family, and the time-honored brewery inn by the seventh.
The superiority of the large corporations, fed by many millions in advertising, offers a decisive gap in the market, which the Ayinger Privatbrauerei specifically occupies. With a conclusion that is as simple as it is clever: beer brewed according to the Bavarian Purity Law is a down-to-earth, a traditional product. Especially in Bavaria. A sense of belonging to one’s homeland, regionality, honesty, and craft orientation are just a few of the terms associated with the art of brewing in this country.